In The Hype Handbook, Michael F. Schein, the notorious marketing guru provides 12 fundamental strategies for creating and leveraging hype for good. Master the art and science of using shameless propaganda for personal and social good.
Influencers have always deployed the power of hype to get what they want. But never in history have people been so susceptible to propaganda and persuasion as they are now. Hype truly runs our world.
Imagine if you could generate and leverage hype for positive purposes―like legitimate business success, helping people, or effecting positive change in your community. Whatever your temperament, education, budget, background, or natural ability, The Hype Handbook delivers everything you need to apply the most powerful tools of persuasion for personal and business success.
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